A marketing strategist experienced in developing, branding, launching, and growing niche brands to reach up to nine-figure revenues across global markets. Successful record of leveraging consumer insights and trends to help clients define their most resonant brand voice, drive new business, and optimize sales.

Independent Marketing Strategy + Communication Consultant

​2012 - present | currently based in the Denver metro area, CO

Clients include: HEC Global, Inc; Phoenix Life Sciences; shopmombasa.com; Pangea Organics; Nikken Intl.

  • Restyled international client's brand voice to engage a Western audience and bridge expansion into two new global markets. Included product launch, marketing + product collateral, product packaging, web, e-commerce + mobile UX content, social media and PR.

  • Developed strategic marketing content for startup client's launch plan including B2B + B2C sales collateral, print/digital/video promotional copy, sales scripts, sales + display training, internal branding communication, and product packaging.

  • Drove branding, creative, social media, scripting, collateral, and promotion for client's international conference. Managed vendor negotiation and creative outsourcing to execute successful, on-budget event attracting 1,200 guests from five continents, exceeding sales targets by 9%.

 

Marketing Communication Manager

2007 - 2012 | Nikken International, Inc. | Irvine, CA

 

  • Advised the development, branding, and launch of company’s first premium organic skin care line. Its success spawned a spinoff range developed for the EU market, later relaunched internationally with global sales exceeding $120M to date.

  • Revamped aging mar-comm strategy and applied editorial + creative facelift to key sales tools. Helped attract a broader millennial demographic, bump lead generation, and boost  sales by 11% within months.

 

Marketing Copywriter/PR Manager

​2004 - 2007 | Noevir USA, Inc. | Irvine, CA

 

  • Distilled rough technical data from Japanese parent HQ into a distinctive + relatable brand voice for North American market. Included editorial + content development for print, web, and digital messaging, improving overall conversion rates by 12%.

  • Generated significant brand exposure on a shoestring budget through product placement in Cosmetic Executive Women (CEW) annual beauty awards. Devised a PR campaign and press kits that successfully landed free editorial coverage with major media outlets including Lucky and Oprah magazine.

Fashion Institute of Design & Merchandising (FIDM)

Los Angeles, CA

Associate of Arts, Visual Merchandising​

University of California, San Diego

La Jolla, CA

 

Bachelor of Arts, Performing Arts

Résumé

education
Strengths

B2B + B2C mar comm

Campaign + promotion strategies

Brand development + positioning

Creative + copy direction

Content strategy + development

Product development + sourcing

Trends + competitive analysis

FDA regulatory compliance

Team leadership + development

Cross-functional collaboration

Editorial + proofing

Web, print, mobile deliverables

Sales + marketing collateral

eCommerce + newsletters

PR + media relations

Cross-promotional partnerships

Account + vendor management

International liaison

experience
profile
Industries

Beauty | Lifestyle | Wellness

Natural + organic products

Nutraceuticals

Direct marketing | SaaS

Apparel + accessories

Fine jewelry

Publishing | Gifts

Software

Microsoft Office Suite

Adobe Cloud Suite

Asana | Evernote

Zoho | Basecamp

ExactTarget | Hootsuite

WebEx conferencing

Mac + PC proficiency

<< Download link

via Google Drive

WaltonResume2017.pdf