A marketing strategist experienced in developing, branding, launching, and growing niche brands to reach up to nine-figure revenues across global markets. Successful record of leveraging consumer insights and trends to help clients define their most resonant brand voice, drive new business, and optimize sales.
Independent Marketing Strategy + Communication Consultant
2012 - present | currently based in the Denver metro area, CO
Clients include: HEC Global, Inc; Phoenix Life Sciences; shopmombasa.com; Pangea Organics; Nikken Intl.
Restyled international client's brand voice to engage a Western audience and bridge expansion into two new global markets. Included product launch, marketing + product collateral, product packaging, web, e-commerce + mobile UX content, social media and PR.
Developed strategic marketing content for startup client's launch plan including B2B + B2C sales collateral, print/digital/video promotional copy, sales scripts, sales + display training, internal branding communication, and product packaging.
Drove branding, creative, social media, scripting, collateral, and promotion for client's international conference. Managed vendor negotiation and creative outsourcing to execute successful, on-budget event attracting 1,200 guests from five continents, exceeding sales targets by 9%.
Marketing Communication Manager
2007 - 2012 | Nikken International, Inc. | Irvine, CA
Advised the development, branding, and launch of company’s first premium organic skin care line. Its success spawned a spinoff range developed for the EU market, later relaunched internationally with global sales exceeding $120M to date.
Revamped aging mar-comm strategy and applied editorial + creative facelift to key sales tools. Helped attract a broader millennial demographic, bump lead generation, and boost sales by 11% within months.
Marketing Copywriter/PR Manager
2004 - 2007 | Noevir USA, Inc. | Irvine, CA
Distilled rough technical data from Japanese parent HQ into a distinctive + relatable brand voice for North American market. Included editorial + content development for print, web, and digital messaging, improving overall conversion rates by 12%.
Generated significant brand exposure on a shoestring budget through product placement in Cosmetic Executive Women (CEW) annual beauty awards. Devised a PR campaign and press kits that successfully landed free editorial coverage with major media outlets including Lucky and Oprah magazine.
Fashion Institute of Design & Merchandising (FIDM)
Los Angeles, CA
Associate of Arts, Visual Merchandising
University of California, San Diego
La Jolla, CA
Bachelor of Arts, Performing Arts
B2B + B2C mar comm
Campaign + promotion strategies
Brand development + positioning
Creative + copy direction
Content strategy + development
Product development + sourcing
Trends + competitive analysis
FDA regulatory compliance
Team leadership + development
Editorial + proofing
Web, print, mobile deliverables
Sales + marketing collateral
eCommerce + newsletters
PR + media relations
Account + vendor management
Beauty | Lifestyle | Wellness
Natural + organic products
Direct marketing | SaaS
Apparel + accessories
Publishing | Gifts
Microsoft Office Suite
Adobe Cloud Suite
Asana | Evernote
Zoho | Basecamp
ExactTarget | Hootsuite
Mac + PC proficiency
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